Adobe just published an article that I wrote a few months ago, which talks about the decision process of creating an app or a mobile website / web app. The article also features one of my favorite clients, Rage Digital. They specialize in building iPhone / iPad applications and I was interested to learn from their experiences in building applications for some of the biggest companies around, including HTC, which is a featured company in the article. HTC’s “YOU” marketing campaign is a very interesting mix of online and offline efforts that were nicely tied together, requiring the user to engage with their advertisements through the Google Goggles app. Read Dave Klein’s Adobe Inspire Article Here >>

 

 

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